Privacy Policy

1. Introduction

Shimmer Loom ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shimmer-loom.com or use our bicycle tour services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact details (email address, phone number)
• Billing and payment information
• Emergency contact information
• Medical information relevant to tour participation
• Preferences and feedback about our services

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Device information and operating system
• Website usage patterns and analytics
• Cookie and tracking data (as described in our Cookie Policy)

3. How We Use Your Information

We use the collected information to:

• Provide and improve our bicycle tour services
• Process bookings and payment transactions
• Communicate with you about tours, updates, and promotional offers
• Ensure safety and emergency contact capabilities during tours
• Comply with legal obligations and industry standards
• Analyze website usage to enhance user experience

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist in our operations (payment processors, booking systems)
• With emergency services or medical professionals if required for safety during tours
• When required by law or to protect our legal rights
• In the event of a business transfer or merger

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage is 100% secure.

6. Your Rights

Under Australian Privacy Principles, you have the right to:

• Access and review your personal information
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal requirements)
• Opt-out of marketing communications
• Lodge a complaint with the Australian Information Commissioner

7. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. Please refer to our Cookie Policy for detailed information about our cookie practices.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information, please contact us.

10. International Transfers

Your information may be transferred to and processed in countries other than Australia. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website and updating the "Last updated" date.

12. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us: